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About

Technical copywriting

I'm a technical copywriter--an adbiz guy, not a technical writer. My job is to learn your strengths and innovations and make a straightforward explanation in plain English.

Technical writers create instruction manuals and specifications and technical reference documents. That's not me. Technical writing is aimed at people who have already bought the product.

The intent of technical copywriting is to persuade people to buy.

As a technical copywriter, I explain your products to people who may not already know all about you. I make it simple for them to understand the advantages of your product.

My methodology is to interview your engineers about their technical subjects and write a first draft. Then the engineers point out all my bone-headed errors and I rewrite until it is not only technically correct but also accessible to non-engineers.

 

1-1-18:
If it's easy to read, people will read it.

Some of my previous technical copywriting projects:

TorrLube
High-Vacuum Lubricants


TorrLube page

MediPharm
Pharmaceutical Chromatography


MediPharm site

Actian
Big-Data Analytics

 

Actian white paper

Seymour Duncan
Guitar Pickups

 

 

UC Santa Barbara
Computer & EE Dept.

 

 

Eikon
Thin Film Hard Disks

 

Eikon cover

 

Abex Aerospace
Hydraulic Servomotors

 

Abex cover

 

Silicon Valley
Chest & Sleep Medicine

 

sleep site

 

Tangent
Audio Mixers

 

Tangent ad

 

Dimetrics
Robotic Welding Systems

 

Dimetrics cover

 

Interlink
Force Sensing Resistors

 

Interlink cover

 

Renco
Optical Encoders

 

renco ad