Mr. Cox and Mr. Uphoff quit their jobs at a silicone breast implant company in Santa Barbara to start their own fake boob company. They hired an art director to create their first ad, and he called me to fill in the body text--the headline was already set in stone, "Meet our best salesmen," and the graphic was already designed: a photo of three turds on a plate.
All I had to do was fill in the details. I argued against it, but they said they didn't really want the first ad to have any effect, it was just to let the medical universe know they were in existence.
I guess the ad had even less effect than they expected, because for the next ads they pretty much went along with anything I suggested.
All of these ads appeared in The Journal of Plastic and Reconstructive Surgery.