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Technical copywriting

I'm a technical copywriter--an adbiz guy, not a technical writer. My job is to learn your strengths and innovations and make a straightforward explanation in plain English.

Technical writers create instruction manuals and specifications and technical reference documents. That's not me. Technical writing is aimed at people who have already bought the product.

The intent of technical copywriting is to persuade people to buy.

As a technical copywriter, I explain your products to people who may not already know all about you. I make it simple for them to understand the advantages of your product.

My methodology is to interview your engineers about their technical subjects and write a first draft. Then the engineers point out all my bone-headed errors and I rewrite until it is not only technically correct but also accessible to non-engineers.

49 technical companies I've created content for.

Some of my previous technical copywriting projects:

High-Vacuum Lubricants

TorrLube page

Pharmaceutical Chromatography

MediPharm site

Big-Data Analytics


Actian white paper

Seymour Duncan
Guitar Pickups



UC Santa Barbara
Computer & EE Dept.



Thin Film Hard Disks


Eikon cover


Abex Aerospace
Hydraulic Servomotors


Abex cover


Silicon Valley
Chest & Sleep Medicine


sleep site


Audio Mixers


Tangent ad


Robotic Welding Systems


Dimetrics cover


Force Sensing Resistors


Interlink cover


Optical Encoders


renco ad