I’ve started a project to update the Google tracking code to the 3,500 pages on my site.
The pages already have my tracking code but Google switched to a new code and now I have to manually change the code on each and every page, sigh.
I started with my campaigns for Seymour Duncan Electric Guitar Pickups. Seymour was well known in the rock-star community for his custom hand-made electric guitar pickups.
But his mom & pop business operation couldn’t survive on sales to rock stars. He needed to reach the mass market.
I wrote a brochure that was introduced at the National Association of Music Manufacturer’s convention. The brochure was an instant hit, catapulting Seymour Duncan into the industry leadership.