Copywritering: August 7, 2024  

“Copywritering” is the process of attempting to earn a living by being a  copywriter.

      I’ve been doing it a long time. I never expected to retire: I thought I would work until my final breath. I’m not in retirement, I’m still trying to adapt my skills toward being a useful participant in the world of website-building.

     I haven’t been able to attract any attention from the local website community. If such a thing even exists. I’ve met and/or interacted with hundreds of webshop owners from San Francisco to San Diego and none of them have been interested in offering improved copy to their clients.

     My old thing used to be: brochures. A brochure was a substantial expense for a small company. Usually I was brought into the picture only after the company had already been sold on the idea of spending the money.

     Okay, what is going into the brochure? It was my job to interview people in the company and investigate what the competitors were publishing and find out what the market circumstances were, and then present a rough draft that was wrong in every aspect but at least it gave the division managers a starting place and of course each division manager wanted his division to be first.

     Usually the final version morphed back toward my initial presentation as executives slowly realized that my structure was pretty darned good, now that they’ve actually looked at it.