Copywritering 8-8-24

How can a freelance copywriter fit into the workflow these days. 

I recently looked at the websites of hundreds of web design shops from Silicon Valley to San Diego, and although they are all staffed with the world’s best coders and graphic designers, hardly any of them list a copywriter on their team. Copywriters are no longer in the picture.

In the Before Time I wrote content as a freelance copywriter and creative director. My clients were advertising agencies and graphic design shops, which by today have morphed together into web design shops that don’t need copywriters.

So, who’s writing the content?  I’m looking for advice as to how a freelance copywriter can fit into the workflow these days. 

The designers tell me that they use whatever text the client supplies. Web designers have abdicated the responsibility for the communication of facts about the client.

When I look at the sites they produce for industrial and technical clients, I see that the graphics are fabulous, but the sites suffer from the common flaws of client-written copy.  

One of which is the underlying assumption that nobody reads this stuff anyway, so why bother putting any effort into the presentation of facts about the company.

As a copywriter, my goal is to respect the visitor’s time: condense the information into a succinct summation, and make sure it’s worth the reader’s time to actually read the stuff. My first duty is to the reader.