I’ve been a freelance/contract copywriter for forty years, and now I’m semi-retired in Santa Barbara.

“Semi-retired” means I’m still looking for projects.

I’m an advocate for readability. My goal is to condense information to make it easier for visitors to understand what the client is offering.

My first copywriting job after college was at a regional Sears center creating full-page newspaper ads.

I moved to the California coast when I was 28 and became an editor at the newly founded Santa Barbara Magazine.

I also wrote text for local clients and ad agencies as a freelancer, and that led to a portfolio good enough to attract an offer from BBDO Detroit, where I wrote Dodge Truck ads and commercials for a couple years.

Then I returned to California and have worked ever since as a freelance/contract copywriter, creative director, and content strategist in Santa Barbara and Silicon Valley.