Graphic Production
I’ve been producing graphics since I was a kid–my father owned a typography studio. These days I’m proficient in Photoshop and InDesign.
My intent is to make everything clear and legible and understandable, which is 95% of the mission, but a good art director can always add pizzazz to my pedestrian layouts.
But I can get things done. Zircon needed 48 different instruction booklets for their products in British, Dutch, French, German, Spanish, Swedish, and Finnish for the European market. I developed a production format to fit the instructions into an 11″ x 17″ sheet size and produced them all in InDesign.
