Cannon Fodder
I keep seeing sites of companies who feel they don’t have to explain themselves. The other day I saw a CraigsList ad: “Cannon is hiring a temp technical writer!” I looked into it because maybe they wanted technical copywriting for a marketing campaign. Also, the company is located just a few miles up the freeway […]
Clear plain explanations
By converting your technical information into a clear plain explanation, I can display your competitive advantages to a wider audience. How to break out of the center-of-the-world complex. If you’re trying to expand your customer base, you have to be specific about what you are offering. Here’s what I did for TorrLube, a small company […]
What is “copy?”
I’ve been a copywriter for forty years but most people don’t know what a copywriter is. My dad was a commercial artist in the Detroit ad industry so I grew up with an awareness of the word. In the ad biz we called the text “copy.” Copy is what copywriters write.
Santa Maria TechBrew meeting
Monday I went to Figueroa Mountain Brewing Company for this month’s Softec TechBrew presentation. “Like a TED talk with beer,” is how Softec bills it. The presentation for this month’s meeting was by the chairman of the board of directors of Poly Canyon Ventures. I looked at their home page before going to the meeting. […]
Blog post 1
I’ve styled myself as “Colin Campbell, Copywriter” since the 1970s. My travel-writer pal Jerry Dunn had this made for me at a bazaar in India in the 1980s: The Arabic is supposedly a phonetic transcription of “Colin Campbell, Copywriter,” although it could say “Go home, yankee vermin,” for all I know. I’ve been a copywriter […]