Copy-Driven Design
Copy-driven design. My most successful brochures (and ads) have been the ones in which I analyzed the company/product and then arranged the information in sequences and gave the art director thumbnails of what should go where, what attributes should be illustrated, etc. I give the art director a strong foundation to build on–and the result […]
Print Brochures
Print Brochures In the dark ages before the Internet, I wrote a lot of brochures as a freelance copywriter. I was also creative director on most of these projects. Abex Aerospace Santa Barbara Zoo
Information vs. Information Technology
I’m reading a Substack page by Donald Jeffries. He says, “My old industry, Information Technology, is being taken over by H-1B Visa workers, mostly from India.” That’s something that everybody knows, but it made me realize that “information technology” has been reduced to “I.T.” in everybody’s vocabulary. The IT Department is devoting to […]
Old Al
Old Al Zoom in on the California Federal Home for the Elderly Learning Disabled. It is a hundred stories high and shelters twenty five thousand seniors. There were no windows on the black surface of the structure, but vandals some years ago painted circles and lines in white on one side, forcing the eye to see […]
Full Earth
Full Earth I never know which is worse during Full Earth: being alone or being with people. Either way is hazardous. When I first came to the Moon I thought all the “Full Earth” stuff was bullshit, but now I know better. So when Judy Hralt called me and invited me out on the day […]
Moire
Moire Jason Voz bicycled through the deserted campus of UC Santa Barbara, threading his way among the palm trees toward the Marine Sciences Lab. It was a brutally hot day in August– the forgiving coastal fogs of early summer were gone. Swirling dust added grit to the sweat dripping into his eyes. The bicycle path […]
TimeBabe
TimeBabe Billy Clawson peered dimly around as he swept the floors of the Physics Department at Stanford University. He was a 200-pound shrimp, barely five feet three inches tall, bloated of gut, with a withered arm from a botched polio shot and a touch of cerebral ataxia that left him with poor coordination and poor […]
HealYou
We Are Here To Heal You “We are here to heal you.” The voice was loud enough to make the windows shake, but they didn’t. Still, the noise woke up Mary Whitlow. It was just dawn, Mary saw, and she wondered if she’d dreamed it. She hadn’t been sleeping very well since the accident that had […]
GirlClub
The Girl of the Month Club I WAS ALREADY LATE for work, but when I opened the door a Transcontinental Courier delivery driver was in the hall about to knock on my door. “Are you William Wood?” said the courier. “Yes,” I said. “What’s going on?” “This is for you.” He pushed a handcart into my apartment and […]
Nausea Pistol
Nausea Pistol Sylvia Parker was trying to lose weight. She was five foot three and she weighed 91 pounds and she felt tubby. If she were just a bit thinner, she thought, she would have the sharp definition in her cheeks that would make her look like a high-fashion model. Sylvia worked as a receptionist […]