The best copywriting gets right to the point.

Points are sharp and dangerous and committees prefer safer alternatives.

I’m looking for companies that are young and want to grow, companies with a good new product that would be successful if more people knew about it.

Most people have never heard of you. I’ve never heard of you. I learn about you, and then I present information designed to bring folks up to speed about you.

I’m not an engineer in your industry, but if you want to use your website to explain your breakthrough to the marketplace, tell me about it and let me write something enticing and informative that will give visitors an incentive to call you.

Copywriting

Creative Direction

Content Analyst

Technical copywriting

Print portfolio

  I asked ChatGPT 4o to “assess the copywriting skills of the author of the text at https://www.colin.org.”

      ChatGPT replied,

The copywriting on Colin Campbell’s website (www.colin.org) emphasizes clarity, simplicity, and the ability to explain complex ideas in plain language. Campbell’s approach appears to be focused on delivering straightforward and accessible marketing content that highlights the unique aspects of his clients. Overall, the tone is professional yet approachable, aiming to make information digestible for a wide audience.