Tech

Seymour
Duncan


Alvarez
Guitars


More
Music


Annual
Report


White
Paper


S.B. Zoo

Nordic
Knives


Brooks
Institute


Sports

Other

BBDO

Early work

Other

Gordon Mortensen
Direct Mail

Invest West
Property Management

American Cancer Society

Anxiety and Panic
Disorders Clinic

American Cancer Society Smokeout poster

Winner of American Cancer Society's Silver Award

For the Smokeout one year, I came up with a fun idea: I solicited prizes from various local merchants and offered them to the person who could kick a cigarette pack the farthest on Smokeout day. The event attracted a lot of local TV coverage.

 

 

Kick a Pack For the Great American Smokeout

On Thursday, November 20, America is kicking the habit for a day.
If you're going along with the Smokeout, come to De La Guerra Plaza and kick a pack of your smokes.
We'll have celebrities on hand to measure your distance, and we're giving prizes (including a two-night stay at San Nicolas Resort/ Baja) to the longest kicks. Everybody who kicks gets a free Maire's Sundae. And you can take a look at a sculpture made of thousands of cigarette butts.
Come to De La Guerra and be mean to nicotine.
We guarantee you'll get a kick out of it.