|
Text and content for marketing collateral,
|
"The more you tell, the more you sell." |
||||||||||||
My copywriting projects have explained new products, new technology, and new companies for industries from aerospace to the Zoo. My theory of copywriting is to present facts, not opinions, and to summarize the information into a swift explanation for people who might not already know everything about you.
|
After I left BBDO to become a freelancer, my first client was the Santa Barbara Zoo. 
This ad swamped the mayor's phone with people barking like a sea lion. |
|||||||||||||
