Easy-to-read text.

Creative services
for print and
the Web.

Easy-to-read text.

Good at graphics.

Fast-Good-Cheap: Pick any two.

I can turn technical material into easy reading for the public.

Most corporate communications are remote, abstact, impersonal. They read like they've been through a few layers of lawyers, who prefer that the text be passive, abstract, and vague.

I start out with the reader's ease in mind. I write with concrete nouns and active verbs and insert story values to hold the reader's attention.

How I test readability

I use the Flesch-Kinkaid Readability Index, which measures the length of the sentences and the number of syllables per word, resulting in a school grade score.

A recent client told me their message wasn't getting across; I put some paragraphs from their Web site into the Index and it came out 26th grade: you needed three PhD's to comprehend their text.

If you want it said simply enough so that your customers can understand it, I'm your man.