Easy-to-read Web pages
get more response.
Nobody reads. So why bother making text readable?
Only people can read.
The reader is not a company, not a robot, not a business (although she might be a business owner), not a demographic sector but a singular person.
if you make the text clear and easy enough for the New York Times editorial reader, the nuclear physicist will be able to understand it, too.
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Most marketing text is just corporate squid ink.
A squid ink blob has
tendrils, but readers who
bite
into the camouflage
get no calamari. |
It's safe and generic--and invisible. Readers have trained themselves to skip right over it.
I can drain the jargon out of your site and replace it with readable text that makes your company sound interesting.
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