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Early Work
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UC Santa Barbara
Alumni Membership Flyer
For their annuaI membership flyer, I persuaded the Alumni Association to let us re-design their membership card and make it the center of the piece.
It was the most successful membership campaign in their history, but they were grumpy about it...it brought in three times as many new memberships as they had expected, and because of university rules, all the extra unexpected income above their projections went into the general fund instead of to the Alumni Association.
In their minds, I robbed them of all that extra money, somehow, and they never used me again.
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