Seymour Duncan
Guitar Pickups

Magazine Ads

After the success of the catalog, Seymour asked for a series of ads to go into guitar magazines. At first he wanted to advertise his worst-selling items, but I persuaded him to go with his top three items; if they were already selling well, our ad campaign would send sales skyrocketing.

In keeping with the theme of showing the pickups themselves, I decided to show them blown up large on the page, in top view, side view, and end view.

The ads were also produced as 20" x 30" posters.