Tech

Seymour
Duncan


Alvarez
Guitars


More
Music


Annual
Report


White
Paper


S.B. Zoo

Nordic
Knives


Brooks
Institute


Sports

Other

BBDO

Early work

Other

Gordon Mortensen
Direct Mail

Invest West
Property Management

American Cancer Society

Anxiety and Panic
Disorders Clinic

Gordon Mortensen's
direct mail campaign

5. A Bug in Between

I awoke handcuffed to a seat in the cabin of a private jet. Graisseux sprawled in a co-pilot's chair built to conform to his massive bulk. Thalia wept in another seat.

Old Mr. Szeu lay crumpled and bruised on the floor, while a half-dozen grisly bugs circled overhead.

"It's a good thing the old man talked," said Noneck from the pilot's seat.

Graisseux stirred impatiently. "Well? Did Thalia's art director enter our contest or not?"

"But what if the broad warned him?" whined Singlebrow, sweating as he pawed through a thick stack of computer printouts. "What if he didn't enter the contest?"

"He's been in all the contests," said Graisseux. "He's won gold medals in advertising and graphics competition from coast to coast. He'll enter" He pointed to a poster taped to the cabin wall.

The headline said WIN THE CREATIVITY BOWL and the bottom line said FIRST PRIZE: 100 OUNCES OF GOLD. But I didn't read them until I finished looking at the stunning erotic photo of blonde and busty Thalia holding a golden cube.

"I found it!" said Singlebrow. "He entered, all right, and he lives in Santa Barbara, California" He showed the printout to Graisseux, then looked back and saw me. "Hey, boss, the dick's been listening."

"Forget him,' said Graisseux. "We'll take care of these petty details after we have this clever graphic designer Gordon Mortensen under control."

Next: She Rose To The Occasion

Chapters:

1. The Van Gogh Caper

2. Thalia Busts In

3. The End of New Ideas

4. A Bug In The Ear

5. A Bug In Between

6. She Rose To The Occasion

7. High Caliber Encounter

8. He Triggered It

9. The End


Communication Arts magazine article about this direct mail campaign