Tech

Seymour
Duncan


Alvarez
Guitars


More
Music


Annual
Report


White
Paper


S.B. Zoo

Nordic
Knives


Brooks
Institute


Sports

Other

BBDO

Early work

Other

Gordon Mortensen
Direct Mail

Invest West
Property Management

American Cancer Society

Anxiety and Panic
Disorders Clinic

Gordon Mortensen's
direct mail campaign

8. He Triggered It

Los Angeles knew all about the Creativity Bowl; Graisseux himself would present a cube of gold to the winner during a nationally televised prime-time extravaganza.

But the headquarters turned out to be a huge deserted warehouse. I picked the lock and Thalia and Mortensen and I saw long rows and high tiers of wooden crates. Mortensen pried the top off a crate; it was filled with four-inch cubes of brass. Each cube was stamped AWARD OF HIGHEST MERIT. Thalia picked one up and said, "They're hollow."

Suddenly a bandged face loomed. "So you have discovered our little plan," said Graisseux. "Every entrant in the Creativity Bowl will win second prize."

Noneck and Singlebrow herded us into a windowless office. Graisseux took the brass cube from Thalia and said, "We'll ship these prizes into every corner of the graphics world." He threw the cube against the wall. It fell apart and a cascade of squirming maggots fell to the floor.

"The maggots will thrive on the ideas in the creative departments throughout the land. They'll grow...and then one day they will emerge from their cocoons as adults, and I will have enough bugs to end all new ideas everywhere!

"But first, Mr. Mortensen, please assist me in a, final demonstration." He signaled; Singlebrow tossed a cageful of adult bugs into the office and slammed the door. The bugs swarmed around us. I still had Graisseux's gun--I aimed and pulled the trigger, but nothing happened.

Thalia and I slumped to the floor under the bug attack, but Gordon, with the thickest cloud around him, took the gun and pulled the trigger. We were blinded by a brilliant flash.

Next: The End

Chapters:

1. The Van Gogh Caper

2. Thalia Busts In

3. The End of New Ideas

4. A Bug In The Ear

5. A Bug In Between

6. She Rose To The Occasion

7. High Caliber Encounter

8. He Triggered It

9. The End


Communication Arts magazine article about this direct mail campaign